>
 
FishingBoating-World.com
 
 
News Home Newsletters Photo Gallery Powerboat-World Australian Cruising World Cruising MarineBusiness-World Animated Knots
Video Gallery MarineBusiness-World
Sail-World.com : Boat Shows are the vital 'meeting place' to savour latest and greatest
Boat Shows are the vital 'meeting place' to savour latest and greatest


'The public are able to touch and feel.'    Rosalie Taylor

Boat Shows remain relevant, even in a climate of competing commitments and new means of marketing. Nowhere else can visitors and industry alike enjoy the 'gathering of traders' so crucial to presenting innovation, passing on experience and reinforcing the boating lifestyle.

Boat show season is moving in to full swing, with the Rosehill Boat Show and Brisbane Tinnie & Tackle in March, Sanctuary Cove looming in May, followed by Adelaide in June, and Sydney and Melbourne in August, the Gold Coast Marine Expo in November and marine festivals and regional boat shows dotting the calendar throughout the year.

For exhibitors, the options are innumerable: choosing from local, national, BIA and privately owned shows, all touting for business and themselves judged on the number of exhibitors and visitors through the gates.

In Victoria, Steven Gill, the new GM at BIA Vic took the opportunity to chat at length with exhibitors at the Melbourne Summer Boat Show. They were unanimous in their estimation of the new generation of customer at boat shows who are well informed and looking for a good deal.

'Customers who come to boat shows and dealerships, have done their research on the internet and they clearly understand the products they’re looking at – the specs, brand reputations, pricing. Exhibitors are expert at asking the qualifying questions, and they told us boat show visitors have sought out the products they’re interested in and boat shows deliver the important tactile part – the touching and feeling, picturing themselves in their boats, justifying that purchase, forming a relationship with the person or brand they’re buying from – all the things you can’t do on the net.'

From analysis of this year’s Melbourne Summer Boat Show, the BIA Vic determined its website received a 335% increase in hits. The organisation promoted the site in all its marketing material and with links on event sites.

Says Gill: 'The internet is an important part of the process, an extension of the showroom, and social media too. Ignore it at your peril. But boat shows are crucial in the mix. People attend a boat show to compare products. We as organisers have to look at ways to facilitate that. The entire show experience has to grab people, because you’re competing with everything, online and off.'

Musto Fashion Parade - Sydney International Boat Show -  Sail-World.com -AUS ©   Click Here to view large photo



The not-so-qualified visitors too have to be catered for, if we consider them as the boat buyers of the future. 'Exhibitors acknowledge there does have to be a component of education, attractions and other experiences for those visitors. And we have to create a desire to be part of the boating lifestyle. We can use the internet to attract people in to the boat lifestyle.'

Domenic Genua, Marketing & Events Manager BIA NSW, is a veteran of 15 editions of the Sydney International Boat Show. Over that time, he has engineered the evolution of the event in response to the results of research into its key markets.

Sydney International Boat Show 2011 -  Jeni Bone   Click Here to view large photo


'We know people go to boat shows to buy, but they also expect to stimulate their five senses,' Genua says. 'They want the education and the entertainment components. That is, they want to learn about innovations and technology and see that for themselves and hear from experts, and they want to be entertained for their ticket price too. That’s how they view value for money.'

This combination of a great place to buy, and learn and be entertained is captured in the marketing and support for Sydney International Boat Show.

Rosehill Trailerboat Show on the other hand is a pared back experience, positioned as the show to get a good post-summer bargain. 'Exhibitors and visitors know this show is about end of summer clearance specials, new and second hand boats. We have a bit of fun with the fishing supertank and weigh in, but it’s really about doing deals – that’s the main objective.'

2012 Rosehill Trailer Boat Show -  Bob Wonders   Click Here to view large photo


While assailed with competition from all quarters within and beyond the boating industry, Boat Shows will always exist as they appeal to something deep in human nature, asserts Genua.

Domenic Genua, Marketing and Events Manager for the Boating Industry Association of NSW -  Sarah Ruggiero   Click Here to view large photo
'You can’t get away from the fact that boat shows owe their heritage to the traders’ bazaars of antiquity,' explains Genua. 'Traders would come to a central meeting place and show off their wares for visitors from all over the region. It’s human nature to enjoy that exchange and that excitement of gathering to hear what’s new.'

In Queensland, Marine Qld uses data on boat registration trends supplied by Queensland Transport which shows peak periods for registrations occur the months immediately following the industry’s leading boat shows.

Similar results have been documented in the US. A study conducted by the National Marine Manufacturers Association found that boat shows remain a crucial part of the consumer’s boat buying process.

In what NMMA is calling the largest study of its kind, MSU surveyed more than 20,000 attendees across all of NMMA’s consumer boat shows in 2008. The results revealed that 55 %of boat buyers attended a boat show within six months prior to their purchase and 65 % agreed that attending a boat show actually increased their desire to purchase a boat.

Says Don Jones, CEO of Marine Qld: 'There is no denying that today’s consumer is very savvy and the internet has made it much easier to research and discover what’s available.

'However, as boat show research proves, nothing can replace the importance of getting up close and sitting in the driver’s seat of your next boat before you make the final decision to buy.'

As well as its Brisbane events, Marine Qld plans to add a few regional shows to its program in 2013: the Mackay Marine Festival in June and the second edition of Power, Sail & Paddle at Manly which is penciled in for November.

Brisbane Tinnie and Tackle show - all for kids -  Marine Queensland   Click Here to view large photo

'Shows continue to prove people still buy boats at or in response to boat shows, there’s no doubt about that,' states Jones. 'In the marine industry, shows are one of the few calls to action, unlike the caravan and camping industry and other recreational spheres.

'People time their purchasing and channel their efforts in to visiting a show where they hope to see the latest gear at the best price.'

Power Sail and Paddle 2012 - all about hands on experience. -  Marine Queensland   Click Here to view large photo


And the onus is on boat show organisers to make the offering innovative, compelling and enthralling to keep patrons coming.

Jones’ view is seconded by the head of the International Federation of Boat Show Organisers, Jurij Korenc, who states that the aim of boat shows worldwide is to 'attract quality exhibitors and healthy attendance'.

But European boat shows, like other sectors impacted by a squeeze on discretionary spend, are not buoyant.

'We expect that in Europe, the situation will go on for another few years,' he says referring to the economic unrest and struggle many boat shows, large and small, are having in attracting visitors.
'It’s not just economic and political, it is now becoming psychological. It’s not ‘in’ to visit boat shows because there are so many more important issues. As long as there are economic problems in Europe, the industry will suffer. And the marine business is the last to bounce back. It will never come back to the heights of five or six years ago. If it can get back to 50% of the former situation, it will be a success.'

According to Korenc, some boat shows are trying to staunch and prop up visitor numbers by merging with other shows or sport events, 'but it’s a question of how long you can survive'.

'The main aim of a boat show is to deliver a profit or other benefit to the stakeholders (which may be a boating industry association, an independent exhibition organiser, an exhibition centre or a combination of interests). The measure of success then is whether the show delivers the desired benefits in a sustainable manner. And there is the crux: sustainability.

'Any street corner merchant can make a profit by fleecing customers, because he has a constant stream of new prospects coming along the pavement and because the fleeced customers never get to swap stories. Boat shows are right at the other end of the scale. They only happen once a year, and their customers, whether exhibitors or visitors, are all too ready to gather round the village pump to discuss their experiences at the show. So the organisers have to get it right, this time and every time.'

Stakeholders in boat shows are many and have varied expectations.

'Exhibitors want qualified visitors with the money and the enthusiasm to buy. For the wider industry, the show is expected to develop the market by generating interest in boating in the non-boating public. For the visitors, they want a reason to take time to attend and pay the entry fee to see, touch and compare great products, and talk with experts and fellow enthusiasts. For show sponsors, the event must reflect their brand values and deliver the expected results to the target market. To achieve positive outcomes for these stakeholders, that’s sustainability.'

Jurij Korenc President IFBSO -  Jeni Bone   Click Here to view large photo
A reality of boat shows is that total attendance remains a major benchmark for the success of an event, continues Korenc.

'An end-of-show release from an event that has suffered a fall in visitation might say something like ‘visitor numbers were down, but those who came were well motivated to buy’, or cite numerous exhibitors whose show ‘exceeded expectations’, but it’s rarely a convincing line.

'Boat show attendance and boat sales are closely correlated, not least because very few people ever buy a boat off a magazine ad or website. They need to see it first, and shows remain the best platform to view and compare different craft. So what is true of building attendance is true of generating sales.'

Changing demographics, fluctuating consumer confidence and competition from all manner of leisure activities mean the boating industry must adapt.

Families and avid fishos love the Brisbane Tinnie and Tackle Show, which combined with 4x4 and Outdoor Show offers three big days of entertainment. -  Marine Queensland  
'Worldwide, the boating industry faces both short-term problems in consumer confidence and credit availability, both of which are essential for sales, and a long-term decline as other pastimes and interests stake a claim on the leisure dollar, pound or euro,' advises Korenc, himself the founder of the Internautica boat show, now in its 18th year and based in Portoroz Marina, on Slovenia’s Adriatic coastline.

'The difficulty at the moment is not how to grow attendance or sales, but how to arrest decline. An ageing demographic means that, in Germany for instance, three high-spending older boaters are lost to the industry every year for each new enthusiast that joins at entry level.

'In terms of strategy and positioning boat shows, we are seeing more intelligent use of closely targeted marketing efforts that make the most of the appropriate modern media for each need, and less of the blanket press advertising that used to be the mainstay of boat show marketing.

'Using a variety of social media to create a buzz about boats and boating, the best shows are perhaps beginning to make some progress. But it’s going to be a long climb back before recovery turns to growth.'


by Jeni Bone

  

Click on the FB Like link to post this story to your FB wall

http://www.fishingboating-world.com/index.cfm?nid=106946

2:37 AM Tue 26 Feb 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







FishingBoating-World

A call to the 13 FISH offence reporting line recently helped Fisheries Victoria officers detect two Melbourne men aged 24 and 27 allegedly with undersize snapper at St Helens, north of Geelong. ... [more]  

Fish stocking in the Wimmera River is more than 70 per cent above normal levels this year thanks to improved water quality and funding from Victorian recreational fishing licence fees. ... [more]  

An anonymous tip-off to the fisheries offence reporting line 13 FISH earlier this month has led to three people allegedly being caught with more than 50 times the daily catch limit for abalone near Mount Eliza. ... [more]  

Fisheries Officers based at Portland seized 79 bream, one mulloway and ten fishing rods as a result of alleged fishing offences detected at Nelson on 21 January. ... [more]  

Recreational anglers now have better access to rock fishing spots at Boggaley Creek, near Lorne, thanks to new steps that descend from the Great Ocean Road. ... [more]  

The hideous, mildly terrifying and rarely sighted frilled shark has turned up in waters off south-eastern Australia. The species, whose ancestry dates back 80 million years, is known as the 'living fossil'. ... [more]  

Oceanair, leading supplier of blinds, shades, screens, and soft furnishings in the marine market, is proud to introduce the new Solarshield – a Lloyd’s approved antiglare roller blind that has been optimised for the marine environment. The unique roller blind blocks 99% of the sun’s harmful UV rays and rejects up to 80% of the sun’s energy and is ideal for use on bridges ... [more]  

Just in time for the busy summer boating season in Townsville, Superior Jetties built a pontoon at each of the very popular boat ramps in Ross Creek. ... [more]  

2014 warmest year since records began + Video by NOAA National Climatic Data Center
The year 2014 was the warmest year across global land and ocean surfaces since records began in 1880. The annually-averaged temperature was 0.69°C (1.24°F) above the 20th century average of 13.9°C (57.0°F), easily breaking the previous records of 2005 and 2010 by 0.04°C (0.07°F). ... [more]  

Huge concrete modules built by a local Geelong manufacturer will be installed in Victorian waters to create one of the largest artificial reefs in the state. Visiting family owned local concreter Bates Pipes and Products today, Agriculture Minister Jaala Pulford said the concrete, custom made reef modules will be a great boost to Geelong’s industry and economy. ... [more]  

What good is a life jacket that isn’t going near the water anytime soon? Daring to grow a new category of collectables is the BoatUS Foundation for Boating Safety and Clean Water, auctioning off a never used, BoatUS inflatable life jacket by Mustang at eBay. ... [more]  

Already renowned for state of the art facilities and luxury conveniences, Abell Point Marina is about to add two more exceptional guest services to its bow – a free courtesy car and a dedicated helicopter service. Responding to feedback from guests, the Marina has added the new services in order to help provide the best possible experience for visitors to the area. ... [more]  

AMM takes small plate boats upmarket into ‘Sea Class’ by Matthew, Barton Thomas - Australian Master Marine
Multi award-winning Queensland plate alloy boat builder, Australian Master Marine is undertaking a major transformation of its small boat range to provide even better hull performance, as well as sportier styling and greater levels of convenience. The transformation is being applied across all four hull lengths in the small plate boat range – 4.5 metre, 4.9 metre, 5.2 metre and 5.7 metre lengths. ... [more]  

A world class marine artist and an award winning sportfishing photographer are onboard for the next installment of the highly popular Wahoo Smackdown fishing tournament series—scheduled to return to the docks at the historic Bimini Big Game Club Resort and Marina on February 19-21 with some $50,000 in cash and prizes on the line. ... [more]  

This summer the Australian National Maritime Museum is all about underwater exploration with its brand new children’s adventureland, Voyage to the Deep. And to celebrate it is inviting families to a special submarine family fun day inspired by the exhibition and its resident submarine HMAS Onslow on Sunday 18 January. ... [more]  

This summer the Australian National Maritime Museum invites families to enjoy a brand new theatre show, Captain Nemo’s Nautilus, inspired by its new children’s adventureland, Voyage to the Deep. ... [more]  

Sail-World.com - Contributors Guidelines *Feature by Richard Gladwell, Sail-World.com
Whether its information about yachts, catamarans or dinghies, or tales of your adventures on the water, there is always a story waiting to be told. Sail-World is happy to receive your articles - be it profiles of people and boats, techniques, safety or seamanship. Read on for the guidelines for submitting an article, including commercial articles - if the information is of value to our readers ... [more]  

Volunteers from Marine Rescue Units at Kioloa and Ulladulla have responded to a report of emergency flares sighted off Snapper Point at Kioloa. ... [more]  

Rescue vessels from Marine Rescue Units at Jervis Bay, Shoalhaven and Sussex Inlet have been deployed on a search for a missing trailer boat with three people on board. Marine Rescue Regional Controller for Illawarra, Bruce Mitchell said that at around 4:30 this afternoon an anxious wife contacted Marine Rescue Shoalhaven to advise that her husband and 4-year-old son had not returned. ... [more]  

Summer reminder about yabby fishing rules by Department of Environment and Primary Industries
Recreational anglers are reminded that catch limits and equipment restrictions need to be heeded when fishing for freshwater yabbies in Victorian waterways. Fisheries Victoria Executive Director Ross McGowan said daily catch limits applied to all Victorian waterways. ... [more]  

Volunteers from Marine Rescue NSW will again join the thousands of boaters taking to Sydney Harbour for the New Year’s Eve fireworks spectacular tomorrow night. ... [more]  

Stop thief! Spies nab Spy thieves by Liliana Engelhardt
A security camera installed in Club Marine member, Malcolm Kemp’s Craigieburn, Melbourne home captured the moment brazen thieves stole his XS21 Spy, a 21ft ski and wake boat. ... [more]  

Stop thief! Spies nab Spy thieves by Liliana Engelhardt
A security camera installed in Club Marine member, Malcolm Kemp’s Craigieburn, Melbourne home captured the moment brazen thieves stole his XS21 Spy, a 21ft ski and wake boat. ... [more]  

At about 1:45pm a passer-by alerted the Watch Officer at the Marine Rescue Base at Batemans Bay that he could see what appeared to be two people in the water near Middle Head. ... [more]  

Transport for NSW Maritime Management Centre today announced a community education program this summer to promote safe and responsible use of personal watercraft (PWC). ... [more]  

The 2015 Victorian Recreational Fishing Guide is now available and includes important information for anglers about size and bag limits, closed seasons and permitted equipment. ... [more]  

The Lakefest Aquatic Week on beautiful Lake Macquarie – just south of Newcastle – is set to become a reality with a number of events confirmed to occur during the February 20-27 week long celebration. ... [more]  

In 2013, over 955,000 boats changed hands on the pre-owned boat market. That meant for a nearly a million boat buyers, hiring an accredited marine surveyor to inspect their potential dreamboat was often the first step after finding it. ... [more]  

Marine Auctions is proud to announce that they will be pioneering their 2015 auctions with live internet online bidding from around the world. This is a huge step for Marine Auctions who have cemented themselves at the forefront within the industry. ... [more]  

In a world first study researchers have found a coral-eating fish that disguises its smell to hide from predators. 'For many animals vision is less important than their sense of smell,' says study lead author Dr Rohan Brooker from the ARC Centre of Excellence for Coral Reef Studies (Coral CoE) at James Cook University. ... [more]  

Keep safe on the water this holiday season by Transport Roads and Maritime Services
School holidays are under way and with only a fortnight to Christmas, Roads and Maritime Services urges boaters to keep safe this summer holiday season. ... [more]  

Sail-World is now live testing the changed website format. If you are using this format for the first time, please scroll to the bottom of the site and check that your region is set for your region and not some other. It can be correctly set up using the drop down boxes. Then go to the top, click refresh, and you should be away. ... [more]  

The new inclusions to the program are d’Albora Marinas Nelson Bay, The Anchorage Port Stephens, Coffs Harbour International Marina and Gladesville Bridge Marina, a significant first in the western reach of Sydney Harbour. Fish Friendly accreditation is an information campaign and accreditation system focusing on marina fish habits. ... [more]  

Another successful auction year comes to a close at Runaway Bay Marina
Marine Auctions is proud to announce the return of Bill Fankhauser
Go on an underwater adventure this summer at the museum
2014 Sanctuary Classic winners announced
AMA raises concerns about banning small cottage based fishermen
Club Marine's all-new TeleClaims and Online Claims
Introduction of NSW's first combined car and boat licence
Scientist explores mysterious food-borne illness: ciguatera
Bum breathing icon’s future in doubt
Three rescued from capsized boat in late night emergency
Win $5000 Cash to Splash with Club Marine
New exhibition takes kids on a Voyage to the Deep
Anglers reminded about new Murray cod catch limits
Oceanair debuts two new products at METS
PredictWind launches new Offshore Application for Mac and PC
FLIR M625 Review – Let there be light!
Thieves wreck Marine Rescue volunteers’ fundraising drive
Results in from ‘Operation Go Easy on the Alcohol’
Tips on boating with dogs
History’s lesson reveals depth of fish catch decline
Guy Harvey Fisheries Symposium draws all-star cast   
Extinction risk not the answer for reef futures   
Auction to be held at Runaway Bay Marina   
Garmin introduces new xHD2 Open-Array Radar Series   
New transducer line from Garmin boasts scanning sonar   
Arvor reveals new diesel range   
History in the making as NSW recreational and pro fishermen rally   
Tournament at historic Bimini Big Game Club draws record anglers   
Building on borrowed time + Video   
Garmin announces new echoMAP™ Series with integrated scanning sonar   
Garmin introduces new scanning sonar black box   
Brisbane Tinnie and Tackle Show - Exhibitor applications are now open   
Reminder: Second annual coral reef fin fish closure   
Over $½ million investment at Marine Rescue Shellharbour   
Pantaenius Insurance - 'Know boats, me.' *Feature   
2014 Yamaha Cod Classic - ‘Catch a legend’ of a Cod on the Murray   
New Rayglass ProJet on duty at Auckland Airport   
Fourth Annual 'No Motor' Tournament to begin November 8th   
‘Fish Friendly’ Accreditation for Southport Yacht Club   
Barge sinks to form part of artificial reef   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW FBW
LocalAds   DE  ES  FR  IT