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Evinrude celebrates Earth Day at the 23rd Annual Milwaukee Riverkeeper Spring Cleanup

by Rus Graham 25 Apr 2018 12:59 UTC 21 April 2018
23rd Annual Milwaukee Riverkeeper Spring Cleanup © Rus Graham

On Saturday April 21st, 2018, Evinrude employees took part in the 23rd Annual Milwaukee Riverkeeper Spring Cleanup as part of the company's Earth Day celebration. Joining over 4,000 volunteers picking up trash in the Milwaukee area, Evinrude employees cleaned up Milwaukee's Kern Park while six Evinrude powered boats brought additional Evinrude volunteers to cleanup otherwise inaccessible parts of the Milwaukee River.

"Once again, Evinrude is participating in the Spring Cleanup as part of our ongoing commitment to preserving a clean environment," said Tracy Crocker, vice president and general manager, Evinrude. "We are proud to call Wisconsin our home and our team is dedicated to keeping our environment clean so our neighbors, families and community can enjoy everything Wisconsin's waterways offer. This commitment goes beyond Earth Day. We support environmental initiatives year round, including a partnership with the University of Wisconsin – Milwaukee's School of Freshwater Science to aid in the important research of their students."

Headquartered in Sturtevant, Wisconsin, Evinrude founder, Ole Evinrude, developed the first commercially viable outboard engine in 1909. 109 years later, the brand remains invested in the Milwaukee community.

"We are thrilled to once again have Evinrude as part of our Spring Cleanup," said Jennifer Bolger Breceda, executive director, Milwaukee Riverkeeper. "Every year we know we can count on them to not only offer help on land but also expand our reach on the river with E-TEC powered boats. Furthermore, we are grateful Evinrude understands that cleaning up our rivers is about more than clearing out trash and debris. Their commitment to creating cleaner outboard engine technology and manufacturing processes are key reasons we consider Evinrude a valued partner all year round."

Evinrude's E-TEC engines help minimize boaters' impact on the environment by consuming 20 percent less fuel than competitive outboard engines and reducing emissions by an average of 90 percent. They were the first outboards to win the Environmental Protection Agency's Clean Air Excellence award in 2005.

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