Please select your home edition
Edition
Pantaenius FBW Asset 728x90

US Baby Boomers get onboard with boating

by NMMA on 20 Jan 2013
Baby Boomers are finding boating meets their needs. ..
Aboard her appropriately named boat, First Boomer, 62-year-old Kathy CaseyKirschling is leaving the retirement stereotype in her wake – and she’s not alone.

Casey-Kirschling was one of the 17 million boomers (ages 50-64) who went boating in 2007. With 80 million boomers retiring over the next two decades, recreational boating industry experts from Discover Boating predict the number of boomer boat owners to grow.

The boomer generation is known for redefining every stage of their lives from adolescence to parenthood and retirement is no exception. For boaters, spending time with family, the feeling of freedom on the water and being active in nature are key factors that drive them to the boating lifestyle. It’s no surprise then that as boomers look for ways to stay active after retirement, they’re turning to boating.

According to an AARP segmentation study, 57 percent of baby boomers expect to live near at least one of their children and 70 percent say they look forward to being a grandparent. The same survey also reported that 73 percent of boomers expect to have a hobby or special interest that they will dedicate a lot of time to when they’re retired.

'Boating keeps me engaged and moving in my retirement,' said Kathy Casey-Kirschling. 'Whether we’re tubing, fishing or simply hosting celebrations on the water, boating enhances the time I spend with my husband, kids and grandkids.'

As a 15-year veteran boater, Casey-Kirschling recommends boomers conduct extensive research before dipping their toes in the boating waters. From choosing the right boat for a particular lifestyle to understanding costs, she underscores the importance of doing homework to ensure an enjoyable boating experience.

'With the help of unbiased resources like DiscoverBoating.com, boomers can find the advice they need to make smart decisions in their boat buying process,' said Casey-Kirschling. 'Many find boating to be an extremely accessible activity for people of every age, income and lifestyle. But, I always stress the real value of boating is time spent with family and friends – that’s priceless.'

Boating is also more convenient. NMMA reports that 90 percent of Americans live less than an hour’s drive from a navigable body of water. With airport delays getting longer, and road trips getting more costly, boating allows families to make the most of their leisure time together, make new friends and create new experiences in their own backyards.

'Boating is at the heart of what boomers, like myself, love – an active hobby that provides an opportunity to explore the world while bonding with family and friends,' said Thom Dammrich, president of Discover Boating and the National Marine Manufacturers Association. 'Boating resonates with boomers because it’s a lifestyle that speaks to their independent spirit, desire for social experiences and travel, while being attainable when it comes to affordability.'

Boating within Boomers’ Budgets
With an estimated annual spending of $2 trillion, according to MetLife Mature Market Institute, boomers have their sights set on recreational activities. A recent RBC Capital Markets survey found 80 percent of people plan to purchase a recreational product at some point in the future, with baby boomers and GenXers focusing their spending on recreational vehicles.

Of this 80 percent, most respondents were desirous of a boat (27 percent) followed by an all-terrain vehicle, motorcycle, towable RV and motorhome.

While the desire for boat ownership is prevalent, many boomers are under the misconception that boating is reserved only for the affluent. However, according to the NMMA, nearly three-quarters (74 percent) of boat owners have a household income under $100,000.

'Many boomers are surprised at how easy and economical it is to fit boating into their retirement plans,' said Jim Coburn, president of the National Marine Bankers Association.

'Similar to buying a car, there are a variety of financing options available with monthly payments for many entry-level boats under $200 a month.'

In a boating budget planner found on DiscoverBoating.com, the site compares average annual costs of owning a boat versus other recreational activities. For example, a seven-day Florida vacation will cost a family of four an average of $3,100 over the course of a year or $258 a month. Whereas, a family can own a $25,000 boat for $225 a month and enjoy the entire summer out on the water for the cost of a single vacation.

About Discover Boating
Discover Boating is a national awareness campaign developed by the recreational boating industry and managed by the National Marine Manufacturers Association (NMMA.) Discover Boating programs focus on improving the boating experience and building interest in recreational boating by demonstrating the
benefits, affordability and accessibility of the boating lifestyle, while helping potential boaters experience why life is better with a boat. Each year approximately 59 million adults in the U.S. enjoy boating.

To find out more, visit www.DiscoverBoating.com
Pantaenius - Worldwide SupportSydney Harbour Boat Storage 660x82Protector - 660 x 82

Related Articles

Old4New Van notches up 100,000km and 20,000 lifejackets
Minister for Roads Maritime and Freight Melinda Pavey today announced the Old4New life jacket programme Minister for Roads Maritime and Freight Melinda Pavey today announced the Old4New life jacket programme had exchanged more than 20,000 old lifejackets for new ones, spreading the ‘wear a lifejacket’ message.
Posted today at 6:07 am
Coast Guard medevacs fisherman 145 miles east of Cape Cod
A Coast Guard Air Station Cape Cod aircrew medevaced an ill fisherman Saturday evening from coast of Cape Cod. A Coast Guard Air Station Cape Cod aircrew medevaced an ill fisherman Saturday evening from 145 miles off the coast of Cape Cod.
Posted on 22 May
High water on the great lakes – Boom or bust for boaters?
Boaters can find that deeper water under the keel may open a range of cruising, fishing or sailing grounds to navigation With Great Lakes water levels on the rise and expected to continue to increase into summer, recreational boaters could find that deeper water under the keel may open a whole new range of cruising, fishing or sailing grounds to navigation.
Posted on 19 May
Export permit application guidance for U.S. Shark Fishers and Dealers
CITES helps to conserve species and ensure that international trade of species is legal and sustainable. At the Seventeenth Meeting of the Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), several additional commercially harvested shark and ray species were listed in Appendix II of CITES.
Posted on 19 May
Marine species distribution shifts will continue under ocean warming
Northern species including Acadian redfish, American plaice, Atlantic cod, and thorny skate may lose thermal habitat. The findings, reported in Progress in Oceanography, suggest ocean temperature will continue to play a major role in where commercially important species will find suitable habitat.
Posted on 19 May
Coast Guard medevacs injured fisherman 86 miles east of Cape Cod
A Coast Guard Air Station Cape Cod aircrew medevaced fisherman Thursday evening from 86 miles off coast of Cape Cod. A Coast Guard Air Station Cape Cod aircrew medevaced an injured fisherman Thursday evening from 86 miles off the coast of Cape Cod. At around 5 p.m., the captain of the 75-foot fishing vessel Destiny notified First District command center watchstanders that one of his crewmembers had fallen and sustained injuries to his hand and ribs.
Posted on 19 May
Marine species distribution shifts will continue under ocean warming
Scientists found that important species will continue to shift their distribution as ocean waters warm 2- 3 times faster Scientists using a high-resolution global climate model and historical observations of species distributions on the Northeast U.S. Shelf have found that commercially important species will continue to shift their distribution as ocean waters warm two to three times faster than the global average through the end of this century.
Posted on 19 May
Mercury Marine launches new Go Boldly global brand campaign
Mercury Marine announced a new brand message and global advertising campaign focused on enhancing the boating experience Mercury Marine, the world’s leading manufacturer of recreational marine engines, recently announced a new brand message and global advertising campaign focused on enhancing the boating experience.
Posted on 18 May
Lowrance launches new NAIS500 Class-B AIS
Lowrance® announced today, a fully integrated, Class-B Automatic Identification System transponder – Lowrance NAIS 500. Lowrance®, a world-leader in fishing electronics since 1957, announced today, a fully integrated, Class-B Automatic Identification System (AIS) transponder – the Lowrance NAIS 500. Essential for navigating busy waterways and congested ports, the NAIS 500 — which includes a dedicated GPS-500 receiver — is compact in size, lightweight and fully waterproof.
Posted on 18 May
Victoria’s native fisheries to get an annual check-up
Major rivers in Victoria are to receive an annual check-up to monitor the health and status of recreational fish species Major rivers in Victoria are to receive an annual check-up to monitor the health and status of recreational fish species.
Posted on 16 May